Redesigning the Navi App: Enhancing Usability and Building Trust
Industry
Finance
Company
Navi
Tools
Figma, Protopie
Timeline
2024
Description
A redesigned financial services app that improves usability, simplifies navigation, and enhances user trust while maintaining Navi’s accessibility and reliability.
Context
The Navi app, a leading financial platform offering loans, investments, health insurance, and UPI payments, faced usability challenges that created friction in user journeys. Despite high engagement, complex navigation and ambiguous UI elements hindered user experience. The goal was to simplify interactions, improve clarity, and build user confidence while ensuring a seamless experience across all financial services.
My Role
Led the UX/UI redesign, focusing on improving navigation, simplifying interactions, and creating a consistent design system for better usability.
Challenges
Reducing friction in user journeys caused by information architecture.
Improving clarity in UI elements to minimize ambiguity.
Ensuring a seamless experience across different financial services (loans, investments, insurance, and UPI).
Strengthening user trust through transparency and consistent interactions.
Research
Personas were created based on assumptions and secondary research, representing key user groups and their likely behaviors.
Feature priorities for each persona were assigned by evaluating their assumed needs and typical usage patterns.
Overall feature priority for the app was determined by aggregating persona-based priorities, focusing on delivering maximum value across different user segments.
Young Professionals
40%
Mid-Career Professional
25%
First-Time Investor
15%
Aspiring Entrepreneur
10%
Retirees
10%
The Young Professional
UPI Payments
Cash Loans
Mutual Fund Investments
Digital Gold Investments
Mid-Career Professional
Home Loans
Health Insurance
Mutual Fund Investments
UPI Payments
The Aspiring Entrepreneur
Cash Loans
UPI Payments
Mutual Fund Investments
Health Insurance
The Retiree
Health Insurance
Digital Gold Investments
UPI Payments
Mutual Fund Investments
The First-Time Investor
Mutual Fund Investments
Digital Gold Investments
UPI Payments
Health Insurance
Features/Persona
UPI Payments
Cash Loans
Home Loans
Health Insurance
Mutual Fund Investments
Digital Gold Investments
The Young Professional
5 * 0.4 = 2.0
4 * 0.4 = 1.6
1 * 0.4 = 0.4
2 * 0.4 = 0.8
3 * 0.4 = 1.2
1 * 0.4 = 0.4
Mid-Career Professional
3 * 0.25 = 0.75
1 * 0.25 = 0.25
5 * 0.25 = 1.25
4 * 0.25 = 1.0
3 * 0.25 = 0.75
2 * 0.25 = 0.5
The Aspiring Entrepreneur
4 * 0.1 = 0.4
5 * 0.1 = 0.5
1 * 0.1 = 0.1
3 * 0.1 = 0.3
3 * 0.1 = 0.3
2 * 0.1 = 0.2
Rank
1
2
3
4
5
6
Feature
UPI Payments
Health Insurance
Mutual Fund Investments
Digital Gold Investments
Cash Loans
Home Loans
Weighted Score
3.9
3.2
3.2
2.1
2.6
2.0
Key features
Unified Navigation System
Streamlined access to loans, investments, and UPI payments to reduce cognitive load.
Consistent Design System
Ensured visual and functional consistency across all sections of the app.
Final Deliverable
A redesigned Navi mobile app featuring improved usability, clearer information hierarchy, and a seamless experience across financial services, leading to enhanced engagement and user trust.
Takeaway & Reflection
This project reinforced the importance of designing for both usability and trust in financial applications. Simplifying complex interactions while maintaining clarity and compliance helped drive user confidence. Future iterations could further personalize financial recommendations based on user behavior and needs, enhancing long-term engagement.
